Heroes Program

All Of Canada Thanks You. As Do We.

To all of you who are always first on the scene and to the men and women of the Canadian Military - we're proud to show you our gratitude by offering our Canadian Heroes up to a $500 or $1000 bonus towards the purchase or lease of a new 2023 Chevrolet, Buick, or GMC vehicle or a up to a $500 or $1000 bonus towards a new 2023 Cadillac. Canadian Forces personnel, First Responders and Professional Healthcare Workers are eligible. Plus, this great new offer can be combined with other retail offers and partner programs!

Program Details.

To participate, simply bring proof of eligibility to a local Chevrolet, Buick, GMC or Cadillac dealership. They'll be able to answer any and all questions regarding eligible vehicles, down payments, trade-ins, combining offers and more.


Frequent Asked Questions

Who is eligible for the Heroes Bonus?

Canadian Forces personnel who quality for this program include:

  • Active members
  • Reserves
  • Veterans
  • Spouses* of any of the above including surviving spouses

First Responders personnel who quality for this program include active:

  • Firefighters
  • Police
  • EMT/paramedics
  • 911 dispatchers
  • Spouses* of any of the above

Professional Healthcare Workers practicing at a Canadian hospital, clinic or nursing/retirement home, including:

  • Nurses
  • Doctors
  • Professional Healthcare Workers

Which vehicles are eligible?

See Dueck Sales and Leasing Consultant for details on vehicle eligibility on new 2021 or 2022 Chevrolet, Buick, GMC and Cadillac models.

How do I participate in the Heroes Bonus?

There is no restriction on the number of vehicles an eligible individual can purchase / lease through the Heroes Bonus.

Can I share my Heroes Bonus with current retail incentives and other offers?

Yes, in most cases. Ask our Dueck Sales and Leasing Consultants for more information.

Can I use a trade-in with the Heroes Bonus?

Yes. Our Dueck Sales and Leasing Consultant are able to provide more information on trade-ins.